The mobile app industry is booming, but is your company getting left in the dust?
As smartphones continue to grow in popularity, the web has broken free from its desktop confinements – now it can go everywhere its users go. This shift in the way people access the Internet also calls for a shift in the way businesses communicate online. Soon, the number of mobile users will outnumber desktop PC users, so how do you plan to reach those valuable prospects and clients?
There are many reasons to create a mobile app for your small business, but here are four compelling ones that should motivate you to go mobile today.
1. Your website just doesn’t work on mobile.
Most full-size desktop websites won’t work on a smartphone, and even if your site loads properly, smartphone users have to squint to see or resize each of your web pages. If visitors cannot find the information they need, they will likely abandon your website altogether since no one likes to be frustrated – especially when they are busy and on-the-go. Don’t send prospects and clients into the arms of a competitor’s more mobile-friendly app.
2. You need to reach your customers where they are.
Speaking of on-the-go, that is exactly where you will find your clients these days. No longer shackled to their computers – or offices – your clients are doing more business away from their desks, and relying on their smartphones or tablets more often. If you have an app, your clients will still have access to all the key information they need about your business. Consider a world where your clients have your phone number, business hours, directions, etc., in the palm of their hands at all times – that is the mobile world we live in, and you can tap into it with your own mobile app.
3. You can offer more convenience to your clients.
When your clients are browsing the web on their smartphone or tablet, they will have a much easier time navigating an app using a touch screen or keypad. And, no one wants to waste time waiting for a full page to load – apps get the information your clients need to them quickly. With just a click or a touch, they can find what they are looking for, and you could easily convert them into happy, paying customers.
4. You will set yourself apart from the competition.
It’s still relatively early in the mobile app game, so it is very likely that the majority of your competitors will not yet have a mobile app of their own. Seize this opportunity to be an early adopter, and you will stand out from the competition by offering a cutting-edge way to serve your clients more conveniently. And, your app will help to enhance your brand – when clients download it, they are allowing it to be a part of their everyday life. Isn’t that where you want your business to be?